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Green Scene Editorial Profile
Green Scene is a full-color gardening magazine
that is published bimonthly by the Pennsylvania
Horticultural Society, a non-profit organization serving the
Mid-Atlantic region, and producers of the world-famous Philadelphia
Flower Show.
Published for PHS members as well as garden societies
around the country, the magazine features stories on horticulture,
the environment, urban living, and ways to improve one's life through
gardening. Feature articles highlight such topics as:
- Interesting plants that grow in the Mid-Atlantic
region
- Fresh techniques for garden care and maintenance
- New tools and machines to improve garden efficiency
- Garden history and travel (both local and international)
- Garden art, crafts, and structures
- Issues related to urban gardening and lifestyle
Readers' Demographics
The readers of Green Scene magazine include
the Delaware Valley's most avid gardeners and horticulturists. Members
who receive the magazine pay dues between $60 and $5,000, indicating
a high level of discretionary income. It is a sophisticated magazine
with a very well educated, affluent, and mature audience. Two-thirds
of our readers reside in the Mid-Atlantic region.
Demographic highlights include:
Gender
Female: 75.3 %
Male: 24.7%
Age
Under 56 years old: 33.9%
56 or older: 66. 1 %
Education
Attended 4-year college: 79%
Attended graduate or professional school: 45.8%
Income
Annual income over $75,000: 52.6% (percentage
over
$100,000: 33.8%)
Gardening Interests
Perennial flowers: 93.2%
Annual flowers: 79. 1%
Yard maintenance: 66.2%
Houseplants: 63.2%
Outdoor container gardening: 60.5%
Landscape design: 52.6%
Vegetable gardening: 46.6%
Water gardening: 18%
Greenhouse/tropical plants: 17.1%
Bonsai: 7.1%
Other Reader Characteristics
Looks at display ads in other magazines: 77.7%
Married: 70.3%
Lives in a single-family house: 92.1%
Internet access: 51%
Works just part-time or not at all: 70.1%
[Data Source: “1999 GREEN SCENE Readers’
Survey,” conducted by
Dr. William L. Rosenberg, Ph.D., Drexel University, Philadelphia
PA]
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